Orkhan Karimov is a seasoned professional with over fifteen years of experience in the marketing and advertising industry. He holds a degree from the University of Istanbul, Department of Radio, TV, and Cinema, and has a diverse background in television advertising, video production, and film direction. He later transitioned to a career in advertising and has worked at both local and global advertising agencies in Turkey. In 2014, Orkhan founded his own independent advertising agency, Endorphin, which has since become one of the most awarded agencies in Azerbaijan and Central Asia, and holds the title of the Creative Agency in the region.

Orkhan is highly respected in the industry and is often invited to speak and judge at both local and international festivals, including representing Azerbaijan at the prestigious Cannes Lions International Creativity Festival. He is also the Chief Happiness Officer at Endorphin. Orkhan firmly believes that creativity has the power to change human behavior, and he is committed to using his skills and experience to create impactful and meaningful work.